Read the market. Move first.
Prove it in the data.
I'm George Storm. I write about regime-aware forecasting and what it takes to be a true operator, someone who makes bold decisions on hard data, owns them, and moves the company forward without sentimentality, the voice you'd hear at a board dinner with no PR person in the room.
A practitioner, not a pundit.
Currently CRO in B2B SaaS. Two decades operating revenue orgs across early-stage, growth, and public companies: head of sales, RevOps lead, and individual seller before that, in that order, deliberately.
The thesis is simple: read the market before the number confirms it, prove the read in the data, then move, on a role, a tool, a process, without sentimentality. This site is the long-form record of that discipline, built around models that survive contact with reality, not the ones that flatter the forecast.
What I'm writing about.
Read the market
Regime-aware forecasting: seeing a shift in your own data before it lands in a lagging number, not after.
Prove it in the data
The Forecast Loop: turning a read into a continuous, measured response instead of a quarterly artifact.
Move first
The same discipline applied to the organization itself: acting on what the data says about a role, a tool, or a process, without waiting for it to feel comfortable.
The Operating Read
Inside the CRO seat, regime-aware operating, and what running revenue actually looks like when the math is moving.