Revenue leadership,
written from the seat.
I'm George Storm. I write about regime-aware forecasting, the macro forces reshaping B2B SaaS, and what the CRO seat actually requires when the old playbooks stop working — frameworks tested in live deals, current data, and the voice you'd hear at a board dinner with no PR person in the room.
A practitioner, not a pundit.
Currently CRO in B2B SaaS. Two decades operating revenue orgs across early-stage, growth, and public companies — head of sales, RevOps lead, and individual seller before that, in that order, deliberately.
The thesis is simple: the role got harder, the playbooks got older, and most of the writing about it got worse. This site is the long-form correction — built around models that survive contact with reality, not the ones that flatter the forecast.
What I'm writing about.
Regime-aware forecasting
Why pipeline × stage probability × win rate stops working when the macro turns — and the model that replaces it.
Telling the board the truth
The discipline of presenting what the model actually says, not the headline number you wish it said.
The CRO seat in 2026
AI-driven search collapse, champion instability, ACV compression — and the per-metric playbook that gets ahead of them.